![]() ![]() ![]() After all, gamers have seen the little guy behind the curtain now – they won't be fooled again. Now its makers are back with a sequel – a new island, new zombie types and a new hero to take on the shambling undead. Because while the trailer was emotional and elegaic, Dead Island was a scrappily bolted-together affair that cut-and-shut together a paradise island setting, four-player cooperative action and ludicrous weapon crafting for a very dumb, action-oriented take on zombies. And when the game came out it sold over five million copies, despite middling reviews and, worse, despite the fact that the game bore no real resemblance to the trailer.įive million people had been misled by a very smart marketing campaign. ![]() It made people cry – for a game trailer, that's unheard of. The original trailer (see it here) used some beautifully heart-tugging music and a time-running-backwards schtick to pick apart a holidaying family's descent into zombie armageddon. ![]()
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